How Cauz restarted growth for a supplement brand.
The Situation: Flat sales and declining category traffic
The brand's core product category experienced an 18% decline in traffic YoY. Sales were flat over the last year. Despite healthy ROAS, the brand was struggling to grow total sales efficiently.
The Solution: AI agents identified and solved three problems.
Cauz's research agent identified three structural problems in the account. For each one, the strategy agent created a plan, monitored the right metrics, and continuously reallocated spend to the right place.
- 01
Significant ad budget was being spent on existing customers.
A large portion of the ad budget was being spent on branded search, where organic presence was strong and intent was very high. Many of these customers were already brand loyal and would have purchased regardless of the ad.
What the agents did
Tightened efficiency on brand terms.
Pulled spend out of branded search, where customers were loyal anyway. Weekly spend on the term dropped 28% and brand purchase share held steady at 95%.
- 02
On the searches that bring in new customers, the brand had low visibility.
The high-volume category terms were dominated by competitors, and the brand often did not rank organically on many of these terms.
What the agents did
Won share on a category term.
Stood up an exact-match campaign on a term where the brand was a small player. Organic rank moved from the 25-46 range into the top 5, and brand purchase share went from 6% to 15%.
- 03
Sponsored Brands was acquiring new customers, but was under-invested.
On a ROAS-first view, Sponsored Brands looked inefficient. However, the brand had strong reorder rates and their LTV justified higher investment in new-to-brand customers.
What the agents did
Scaled Sponsored Brands properly.
Switched the goal from ROAS to LTV:CAC and let Sponsored Brands scale. Daily spend grew sevenfold (from $31 to $218) and weekly new customers went from 8 to 106, with LTV:CAC above 2.0 the whole way.
The Result: the whole account is moving in one direction.
Over 90 days, the brand saw its first sales growth in the last year, increasing 7% from their baseline. Ad spend was being allocated more efficiently, holding below 10% TACoS. Organic rank began to climb on key category terms and brand purchase share increased.