Managed by Cauz
Advertising
Cauz runs your campaigns and adjusts bids and targeting to support your sales and profit goals.
- Campaign setup and management
- Search-term and targeting optimization
- Budget allocation within your approved plan
Grow your Amazon sales at a third of the agency cost.
Cauz manages your advertising and listings using your business goals and data. It handles the daily work and asks for your approval on major changes.
For sellers working with an agency—or ready to outsource.
3%of ad spend
Compared with 10–15% typical agency fees
From a Cauz customer
Health Plus Inc
“Cauz uncovered inefficiencies and growth opportunities within our Amazon advertising that we simply hadn't seen before. They've fundamentally changed the way we approach Amazon advertising.”
Sunil KohliCEO, Health Plus Inc What Cauz does for your brand
Managed by Cauz
Listings & SEO
Cauz uses search and advertising insights to improve your listings, so the content reflects what customers are looking for.
- Product titles, descriptions, and search terms
- Content improvements informed by performance
- New content submitted for your approval
Recommendations from Cauz
Growth strategy
Cauz identifies opportunities beyond advertising and listings, and recommends where your team could focus next.
- Promotions and new product launches
- Product and offer improvements
- Off-Amazon traffic opportunities
You approve
the major changes.
Cauz handles daily advertising and listing work through an internal review process. Budget changes and new content come to you for approval.
You have access to your campaigns and data, so you can see how the work relates to your priorities.
Discuss your account with usCase study / Supplement brand
How one brand returned to growth after a year of flat sales.
Cauz found inefficient branded-search spend and opportunities to reach new customers. Over 90 days, sales grew while investment shifted toward searches where the brand could gain ground.
Read the full case study+7%
Sales growth from baseline
Over 90 days
6 → 15%
Purchase share on a key category term
Cauz learns how
your business works.
It builds a knowledge base around your brand: your goals, historical performance, your experience, and the results of its work.
Cauz uses that context to plan and run experiments across advertising and listings. It measures results against your goals and records what it learns to inform the next decision.
From the knowledge baseAnonymized example
Could we spend less
on branded search?
- Goal
- Reduce spend on one branded search term while keeping purchase share at or above 92%.
- Hypothesis
- The brand already won about 94% of purchases on this term. It might need less paid support to hold that share.
- Experiment
- Tighten bids in stages. Pause changes when purchase share weakens.
- Result
- After 82 days, weekly spend on the term was 23% lower and purchase share held at 94.5%.
- Learning
- Use the tested lower spend as the new baseline for this term. Treat further reductions as new experiments, judged against the same purchase-share guardrail.
Cauz vs. a traditional agency
| Cauz | Traditional agency | |
|---|---|---|
| 3% of ad spend Lower operating cost without sacrificing active management. | Often 8–15%+ Fees scale quickly as spend grows. | |
| Strategy + continuous testing Changes are tied to explicit goals and validated through experiments. | Playbooks + operator judgment Execution often depends on standard practices and individual experience. | |
| Continuous Performance is monitored and improved on an ongoing basis. | Periodic Changes often happen during scheduled reviews or account work. | |
| Evidence-driven and measured Decisions are evaluated against actual outcomes. | Often judgment-driven More dependent on the account team’s interpretation. | |
| Full decision and change history See what changed, why, and what happened next. | Reports and meetings Underlying decisions can be harder to inspect. | |
| Immediate No waiting on tickets, handoffs, or account-manager bandwidth. | Account-manager dependent Execution speed varies with team capacity. | |
| Persistent Goals, history, experiments, and learnings stay with the system. | Often lives with individuals Context can be lost when teams change. | |
| Compounds over time Past tests and outcomes inform future decisions. | Often informal Learnings may stay in decks, notes, or individual experience. |
What sellers
ask us.
Is Cauz right for my brand?
Cauz is for Amazon sellers who want to outsource the daily work of advertising and listing management, whether you're working with an agency today or handling it yourself.
What does Cauz cost?
Cauz typically charges 3% of ad spend. In our experience, agency fees are often 10–15%. This comparison covers management fees; ad spend is separate. We'll discuss your account and confirm pricing on the demo.
What does Cauz manage, and what does it recommend?
Cauz executes advertising and listing work. It also advises on promotions, product and offer improvements, and off-Amazon growth opportunities.
What do I need to approve?
Major changes, including budget changes and new content, come to you for approval. Daily execution runs through Cauz's internal review process.
How does Cauz learn about my brand?
Cauz accumulates your goals, business context, historical data, analyses, and experiment results. That shared context informs future decisions across your advertising and listings.
Tell us what you want
to achieve on Amazon.
We'll show you how Cauz could support your goals, explain what it would manage, and discuss pricing for your account.